Augmented/Virtual Reality

Augmented Reality (AR) is a technology, which allows to add virtual information to the real world. It can be achieved via smartphones, tablets or smart glasses/contact lenses, which are connected to the cloud or have their own computers and sensors builtin to the product. The most common application of AR today is the translation of signs into another language or project navigation or gaming applications over the real world using cameras and screens.

Users interact with 3D graphics, layered digital images and sensations while interacting within the real world. AR can be used in different ways like playing games, training formats, communication, medical use, sports – the list of applications is endless.

Virtual Reality (VR) is different to Augmented Reality. It is an artificial, computer-generated simulation or recreation of a real life environment or situation. It immerses the user in a simulated reality firsthand, primarily by stimulating vision and hearing. VR applications mostly use a modified smartphone to access the virtual world. Todays most advanced VR-devices have their own designated platform, using plenty of computational power to create an authentic simulation. VR is used by physicians for therapy and surgery, but also by other professionals, like architects. VR will revolutionize whole industries with accessories, platforms and devices, shaping the future world of entertainment, research and working reality and can further be brought into the personal space for everyday customers to enjoy in the form of games.